You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. The majority of the recent studies reveal the web traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is wake-up call if you haven’t done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website to formulate your target audience to bear them connected, on the technique!
What Should You Work?
For hooking in your internet audience at large, and also a different website for mobiles as well as to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design is really fad but a trend that existed for some time now. To put it simply, responsive design refers to a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps in the.
What is Adaptive Web design?
Adaptive design is pretty much newer concept in this is a. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the entire feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, beyond what 50% of the web users will use their mobile devices to surf world-wide-web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the prospective visitors and leverage the conversion rate.
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